Recycled content is not self-plagiarism

EditorContent MarketingLeave a Comment

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. How to write two different classic types of blog post 2. How to repurpose that old content into a brand new post 3. An explanation of how you can recycle content without Google penalties   I was recently introduced to a brand new idea: self-plagiarism. I initially found this idea to be … Read More

Are your patients trusting Dr Google?

EditorContent MarketingLeave a Comment

consulting Dr Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. The psychological reason patients believe crazy things 2. A list of current web advice that you may need to counter 3. Why it can be good for you to fight these ideas on your blog   Dr Kerry Chant is one of my heroes. A couple of years ago, Dr Chant, the … Read More

Are you invisible to search engines?

EditorContent Marketing1 Comment

search engines

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A way to test whether Google can see you or not 2. The difference between Analytics and Search Console 3. Two easy ways to build and submit a sitemap Ahh, search engines — they’re always trying to please. Back in the old days, TV stations and magazines didn’t really care if you … Read More

One powerful SEO copywriting hack

EditorContent Marketing2 Comments

A copywriting habit you should include.

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. One simple way to get readers to hang around your site 2. Two alternatives (one automatic, one manual) for achieving that 3. The business case for doing this   A business blog isn’t just an outlet for your writing. It has two functions: to get readers to do something, and to get … Read More

The free step-by-step guide to basic SEO marketing

EditorContent Marketing6 Comments

free seo marketing is easy

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. Five simple steps to optimise your website for search engines 2. Advice on why you should ignore those “I’ll fix your SEO” emails 3. Solid advice for how to let both people and search engines find you   At least twice a day, I get an email from an SEO marketing expert … Read More

Sales is a guy in a leopard-print leotard

EditorContent MarketingLeave a Comment

Is your business blog like this?

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. What your calls to action on your blog should and shouldn’t be 2. What your customer feels like when you try to close too early 3. What it feels like to dance with a man in a leotard   The big temptation when you’ve finally got into the groove of your business … Read More

In praise of the University of Google

EditorContent Marketing1 Comment

a teacher at the University of Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1.The best websites to learn about search engine optimisation 2.The best websites to learn about content marketing 3.The best websites to learn about writing   I have teachers in my family, and for a short period I did some teaching. And for as long as I can remember, teachers have been complaining about … Read More

The secret to finding your blog writing style

EditorContent Marketing3 Comments

blog writing style

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The one secret to great writing no-one tells you 2. The trick to finding a unique writing voice 3. How other writers develop their own blog writing style   There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or … Read More