Five blogging tools to make you a unique writer now

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writing tools online

THREE THINGS YOU’LL GET FROM THIS ARTICLE One: Where exactly to find five online writing tools that will make your writing better. Two: The cheapest alternatives to those same services (where available). Three: The one tool for writing you will NEVER get an app for.   Everyone is a little intimidated by writing because they want to do it well enough. … Read More

Three must-know laws for bloggers

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laws for bloggers

THREE THINGS YOU WILL GET FROM THIS ARTICLE 1. The best free non-professional advice on defamation you will ever get 2. The one trick about privacy laws you may overlook 3. The truth which busts the most common myths about copyright   Writing a blog, or posting a social media update, often seems like a very personal form of expression … Read More

How much should you do yourself?

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doctor doing digital content marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. What you should always outsource in your digital content marketing 2. What you may or may not outsource, depending on your time and budget 3. What you should never, ever, in any circumstances, outsource   My early pick for the word of the year this year would be ‘disruption’. Sure, people working … Read More

Why you need an email list

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email marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The three most common complaints about building an email database 2. The most cost-effective form of marketing for practices 3. The difference between staying in touch and spamming patients   Anyone with an interest in marketing will tell you email marketing is important, and you need to build an email list of … Read More