THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A list of writing software tools (with links to them) for your level of experience 2. The editing software we’ve tested 3. Links to software that will help you optimise your blog for search engines You’ve finally made the decision to get your business blog up and running or put that … Read More
Are you invisible to search engines?
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A way to test whether Google can see you or not 2. The difference between Analytics and Search Console 3. Two easy ways to build and submit a sitemap Ahh, search engines — they’re always trying to please. Back in the old days, TV stations and magazines didn’t really care if you … Read More
One powerful SEO copywriting hack
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. One simple way to get readers to hang around your site 2. Two alternatives (one automatic, one manual) for achieving that 3. The business case for doing this A business blog isn’t just an outlet for your writing. It has two functions: to get readers to do something, and to get … Read More
A beginner’s step-by-step guide to social media marketing
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1.How (and why) to get people back from Facebook to your website 2. Who to search for on social media 3. Two bits of software we’ve tried and can recommend for pre-scheduling your updates Social media marketing is a holy grail for some people right now. Many companies are pouring money and … Read More