Most business owners learn pretty quickly that nothing comes for free. You can pay for stuff with money, or you can pay with your own time. It’s particularly true when it comes to your content strategy and content marketing. And also particularly frustrating. Because you can’t get second-hand content marketing like you can with, say, second-hand furniture or equipment. You … Read More
7 ways to connect with real estate clients
(This article is a 5-minute read) THREE THINGS YOU’LL GET FROM THIS ARTICLE Strategies to find and connect with real estate clients before they become clients An explanation of why those tactics build trust How to use technology to enhance their effectiveness
Frequently Asked Questions about practice marketing
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. Which search engines can access your website 2. How you get more customers to your site, and get them to spend more time there 3. What copyright issues arise from sharing on social media or elsewhere online We recently surveyed a lot of practice managers and practice owners about the challenges they … Read More
76 Keywords for Dentists (and how to use them)
THREE THINGS YOU’LL GET FROM THIS ARTICLE:1. A list of 76 trending keywords for dentists that people are typing into Google, which you can use as a jumping-off point for blog posts2. An explanation of how to use these keywords for SEO purposes3. Suggestions for what time of year to use particular keyword phrases We’ve had two recent jobs that … Read More
How your website increases case acceptance
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How you can establish authority with patients 2. Why Google cares about your authority and trustworthiness 3. How ‘publish or perish’ applies to websites Case acceptance remains one of the big ongoing problems for any dental professional. You diagnose a problem, come up with a treatment plan—then watch as the patients … Read More
The business blog jargon guide
THREE THINGS YOU’LL LEARN FROM THIS ARTICLE: 1. The meaning of common types of jargon you’ll encounter in digital marketing 2. An idea of why these terms and words are important to your marketing plan 3. The most important ideas behind digital and content marketing Every industry has its own jargon. Often it’s just a shorthand way of identifying … Read More
Back to SEO basics – Getting keywords right
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How your keywords relate to the way people search for you 2. The three basic types of searches 3. What a long tail keyword is Targeting keywords is one of the basic building blocks of a digital marketing plan. But maybe because it seems so basic, a lot of people are … Read More
Recycled content is not self-plagiarism
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. How to write two different classic types of blog post 2. How to repurpose that old content into a brand new post 3. An explanation of how you can recycle content without Google penalties I was recently introduced to a brand new idea: self-plagiarism. I initially found this idea to be … Read More
Are your patients trusting Dr Google?
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. The psychological reason patients believe crazy things 2. A list of current web advice that you may need to counter 3. Why it can be good for you to fight these ideas on your blog Dr Kerry Chant is one of my heroes. A couple of years ago, Dr Chant, the … Read More
Write easy, rest easy: tools to make writing easier
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A list of writing software tools (with links to them) for your level of experience 2. The editing software we’ve tested 3. Links to software that will help you optimise your blog for search engines You’ve finally made the decision to get your business blog up and running or put that … Read More