One powerful SEO copywriting hack

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A copywriting habit you should include.

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. One simple way to get readers to hang around your site 2. Two alternatives (one automatic, one manual) for achieving that 3. The business case for doing this   A business blog isn’t just an outlet for your writing. It has two functions: to get readers to do something, and to get … Read More

The free step-by-step guide to basic SEO marketing

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free seo marketing is easy

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. Five simple steps to optimise your website for search engines 2. Advice on why you should ignore those “I’ll fix your SEO” emails 3. Solid advice for how to let both people and search engines find you   At least twice a day, I get an email from an SEO marketing expert … Read More

Sales is a guy in a leopard-print leotard

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Is your business blog like this?

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. What your calls to action on your blog should and shouldn’t be 2. What your customer feels like when you try to close too early 3. What it feels like to dance with a man in a leotard   The big temptation when you’ve finally got into the groove of your business … Read More

In praise of the University of Google

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a teacher at the University of Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1.The best websites to learn about search engine optimisation 2.The best websites to learn about content marketing 3.The best websites to learn about writing   I have teachers in my family, and for a short period I did some teaching. And for as long as I can remember, teachers have been complaining about … Read More

The secret to finding your blog writing style

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blog writing style

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The one secret to great writing no-one tells you 2. The trick to finding a unique writing voice 3. How other writers develop their own blog writing style   There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or … Read More

Five blogging tools to make you a unique writer now

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writing tools online

THREE THINGS YOU’LL GET FROM THIS ARTICLE One: Where exactly to find five online writing tools that will make your writing better. Two: The cheapest alternatives to those same services (where available). Three: The one tool for writing you will NEVER get an app for.   Everyone is a little intimidated by writing because they want to do it well enough. … Read More

Three must-know laws for bloggers

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laws for bloggers

THREE THINGS YOU WILL GET FROM THIS ARTICLE 1. The best free non-professional advice on defamation you will ever get 2. The one trick about privacy laws you may overlook 3. The truth which busts the most common myths about copyright   Writing a blog, or posting a social media update, often seems like a very personal form of expression … Read More

How much should you do yourself?

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doctor doing digital content marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. What you should always outsource in your digital content marketing 2. What you may or may not outsource, depending on your time and budget 3. What you should never, ever, in any circumstances, outsource   My early pick for the word of the year this year would be ‘disruption’. Sure, people working … Read More

Why you need an email list

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email marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The three most common complaints about building an email database 2. The most cost-effective form of marketing for practices 3. The difference between staying in touch and spamming patients   Anyone with an interest in marketing will tell you email marketing is important, and you need to build an email list of … Read More