THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A way to test whether Google can see you or not 2. The difference between Analytics and Search Console 3. Two easy ways to build and submit a sitemap Ahh, search engines — they’re always trying to please. Back in the old days, TV stations and magazines didn’t really care if you … Read More
One powerful SEO copywriting hack
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. One simple way to get readers to hang around your site 2. Two alternatives (one automatic, one manual) for achieving that 3. The business case for doing this A business blog isn’t just an outlet for your writing. It has two functions: to get readers to do something, and to get … Read More
A beginner’s step-by-step guide to social media marketing
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1.How (and why) to get people back from Facebook to your website 2. Who to search for on social media 3. Two bits of software we’ve tried and can recommend for pre-scheduling your updates Social media marketing is a holy grail for some people right now. Many companies are pouring money and … Read More
The free step-by-step guide to basic SEO marketing
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. Five simple steps to optimise your website for search engines 2. Advice on why you should ignore those “I’ll fix your SEO” emails 3. Solid advice for how to let both people and search engines find you At least twice a day, I get an email from an SEO marketing expert … Read More
Sales is a guy in a leopard-print leotard
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. What your calls to action on your blog should and shouldn’t be 2. What your customer feels like when you try to close too early 3. What it feels like to dance with a man in a leotard The big temptation when you’ve finally got into the groove of your business … Read More
In praise of the University of Google
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1.The best websites to learn about search engine optimisation 2.The best websites to learn about content marketing 3.The best websites to learn about writing I have teachers in my family, and for a short period I did some teaching. And for as long as I can remember, teachers have been complaining about … Read More
The secret to finding your blog writing style
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The one secret to great writing no-one tells you 2. The trick to finding a unique writing voice 3. How other writers develop their own blog writing style There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or … Read More
Five blogging tools to make you a unique writer now
THREE THINGS YOU’LL GET FROM THIS ARTICLE One: Where exactly to find five online writing tools that will make your writing better. Two: The cheapest alternatives to those same services (where available). Three: The one tool for writing you will NEVER get an app for. Everyone is a little intimidated by writing because they want to do it well enough. … Read More
Three must-know laws for bloggers
THREE THINGS YOU WILL GET FROM THIS ARTICLE 1. The best free non-professional advice on defamation you will ever get 2. The one trick about privacy laws you may overlook 3. The truth which busts the most common myths about copyright Writing a blog, or posting a social media update, often seems like a very personal form of expression … Read More
How much should you do yourself?
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. What you should always outsource in your digital content marketing 2. What you may or may not outsource, depending on your time and budget 3. What you should never, ever, in any circumstances, outsource My early pick for the word of the year this year would be ‘disruption’. Sure, people working … Read More