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Our blog posts

here's where we share our ideas
consulting Dr Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. The psychological reason patients believe crazy things 2. A list of current web advice that you may need to counter 3. Why it can be good for you to fight these ideas on your blog   Dr Kerry Chant is one of my heroes. A couple of years ago, Dr Chant, the...

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writing tools

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A list of writing software tools (with links to them) for your level of experience 2. The editing software we’ve tested 3. Links to software that will help you optimise your blog for search engines   You’ve finally made the decision to get your business blog up and running or put that...

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search engines

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A way to test whether Google can see you or not 2. The difference between Analytics and Search Console 3. Two easy ways to build and submit a sitemap Ahh, search engines — they’re always trying to please. Back in the old days, TV stations and magazines didn’t really care if you...

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A copywriting habit you should include.

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. One simple way to get readers to hang around your site 2. Two alternatives (one automatic, one manual) for achieving that 3. The business case for doing this   A business blog isn’t just an outlet for your writing. It has two functions: to get readers to do something, and to get...

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Liking social media marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1.How (and why) to get people back from Facebook to your website 2. Who to search for on social media 3. Two bits of software we’ve tried and can recommend for pre-scheduling your updates   Social media marketing is a holy grail for some people right now. Many companies are pouring money and...

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free seo marketing is easy

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. Five simple steps to optimise your website for search engines 2. Advice on why you should ignore those “I’ll fix your SEO” emails 3. Solid advice for how to let both people and search engines find you   At least twice a day, I get an email from an SEO marketing expert...

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Is your business blog like this?

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. What your calls to action on your blog should and shouldn’t be 2. What your customer feels like when you try to close too early 3. What it feels like to dance with a man in a leotard   The big temptation when you’ve finally got into the groove of your business...

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a teacher at the University of Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1.The best websites to learn about search engine optimisation 2.The best websites to learn about content marketing 3.The best websites to learn about writing   I have teachers in my family, and for a short period I did some teaching. And for as long as I can remember, teachers have been complaining about...

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blog writing style

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The one secret to great writing no-one tells you 2. The trick to finding a unique writing voice 3. How other writers develop their own blog writing style   There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or...

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writing tools online

THREE THINGS YOU’LL GET FROM THIS ARTICLE One: Where exactly to find five online writing tools that will make your writing better. Two: The cheapest alternatives to those same services (where available). Three: The one tool for writing you will NEVER get an app for.   Everyone is a little intimidated by writing because they want to do it well enough....

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