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Our blog posts

here's where we share our ideas
practice marketing faq

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. Which search engines can access your website 2. How you get more customers to your site, and get them to spend more time there 3. What copyright issues arise from sharing on social media or elsewhere online We recently surveyed a lot of practice managers and practice owners about the challenges they...

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keywords dentists use

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. A list of 76 trending keywords for dentists that people are typing into Google, which you can use as a jumping-off point for blog posts 2. An explanation of how to use these keywords for SEO purposes 3. Suggestions for what time of year to use particular keyword phrases   We’ve had...

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Super case acceptance dentist

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How you can establish authority with patients 2. Why Google cares about your authority and trustworthiness 3. How ‘publish or perish’ applies to websites   Case acceptance remains one of the big ongoing problems for any dental professional. You diagnose a problem, come up with a treatment plan—then watch as the patients...

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a guide to marketing jargon

THREE THINGS YOU’LL LEARN FROM THIS ARTICLE: 1. The meaning of common types of jargon you’ll encounter in digital marketing 2. An idea of why these terms and words are important to your marketing plan 3. The most important ideas behind digital and content marketing   Every industry has its own jargon. Often it’s just a shorthand way of identifying...

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searcher finds the right SEO keywords

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How your keywords relate to the way people search for you 2. The three basic types of searches 3. What a long tail keyword is   Targeting keywords is one of the basic building blocks of a digital marketing plan. But maybe because it seems so basic, a lot of people are...

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THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. How to write two different classic types of blog post 2. How to repurpose that old content into a brand new post 3. An explanation of how you can recycle content without Google penalties   I was recently introduced to a brand new idea: self-plagiarism. I initially found this idea to be...

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consulting Dr Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. The psychological reason patients believe crazy things 2. A list of current web advice that you may need to counter 3. Why it can be good for you to fight these ideas on your blog   Dr Kerry Chant is one of my heroes. A couple of years ago, Dr Chant, the...

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writing tools

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A list of writing software tools (with links to them) for your level of experience 2. The editing software we’ve tested 3. Links to software that will help you optimise your blog for search engines   You’ve finally made the decision to get your business blog up and running or put that...

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search engines

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. A way to test whether Google can see you or not 2. The difference between Analytics and Search Console 3. Two easy ways to build and submit a sitemap Ahh, search engines — they’re always trying to please. Back in the old days, TV stations and magazines didn’t really care if you...

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A copywriting habit you should include.

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. One simple way to get readers to hang around your site 2. Two alternatives (one automatic, one manual) for achieving that 3. The business case for doing this   A business blog isn’t just an outlet for your writing. It has two functions: to get readers to do something, and to get...

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