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Our blog posts

here's where we share our ideas
Liking social media marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1.How (and why) to get people back from Facebook to your website 2. Who to search for on social media 3. Two bits of software we’ve tried and can recommend for pre-scheduling your updates   Social media marketing is a holy grail for some people right now. Many companies are pouring money and...

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free seo marketing is easy

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. Five simple steps to optimise your website for search engines 2. Advice on why you should ignore those “I’ll fix your SEO” emails 3. Solid advice for how to let both people and search engines find you   At least twice a day, I get an email from an SEO marketing expert...

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Is your business blog like this?

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. What your calls to action on your blog should and shouldn’t be 2. What your customer feels like when you try to close too early 3. What it feels like to dance with a man in a leotard   The big temptation when you’ve finally got into the groove of your business...

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a teacher at the University of Google

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1.The best websites to learn about search engine optimisation 2.The best websites to learn about content marketing 3.The best websites to learn about writing   I have teachers in my family, and for a short period I did some teaching. And for as long as I can remember, teachers have been complaining about...

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blog writing style

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The one secret to great writing no-one tells you 2. The trick to finding a unique writing voice 3. How other writers develop their own blog writing style   There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or...

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writing tools online

THREE THINGS YOU’LL GET FROM THIS ARTICLE One: Where exactly to find five online writing tools that will make your writing better. Two: The cheapest alternatives to those same services (where available). Three: The one tool for writing you will NEVER get an app for.   Everyone is a little intimidated by writing because they want to do it well enough....

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laws for bloggers

THREE THINGS YOU WILL GET FROM THIS ARTICLE 1. The best free non-professional advice on defamation you will ever get 2. The one trick about privacy laws you may overlook 3. The truth which busts the most common myths about copyright   Writing a blog, or posting a social media update, often seems like a very personal form of expression...

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doctor doing digital content marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. What you should always outsource in your digital content marketing 2. What you may or may not outsource, depending on your time and budget 3. What you should never, ever, in any circumstances, outsource   My early pick for the word of the year this year would be ‘disruption’. Sure, people working...

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email marketing

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. The three most common complaints about building an email database 2. The most cost-effective form of marketing for practices 3. The difference between staying in touch and spamming patients   Anyone with an interest in marketing will tell you email marketing is important, and you need to build an email list of...

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vet blog

THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. Why a blog is a good way to talk to patients when you’re not around 2. A simple way to plan out a year’s worth of blog posts 3. Twelve blog post topics for your vet practice you can find right now, for free   When you’re running a busy veterinary practice,...

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