Most business owners learn pretty quickly that nothing comes for free. You can pay for stuff with money, or you can pay with your own time. It’s particularly true when it comes to your content strategy and content marketing. And also particularly frustrating. Because you can’t get second-hand content marketing like you can with, say, second-hand furniture or equipment. You … Read More
7 ways to connect with real estate clients
(This article is a 5-minute read) THREE THINGS YOU’LL GET FROM THIS ARTICLE Strategies to find and connect with real estate clients before they become clients An explanation of why those tactics build trust How to use technology to enhance their effectiveness
Frequently Asked Questions about practice marketing
THREE THINGS YOU’LL GET FROM THIS ARTICLE 1. Which search engines can access your website 2. How you get more customers to your site, and get them to spend more time there 3. What copyright issues arise from sharing on social media or elsewhere online We recently surveyed a lot of practice managers and practice owners about the challenges they … Read More
76 Keywords for Dentists (and how to use them)
THREE THINGS YOU’LL GET FROM THIS ARTICLE:1. A list of 76 trending keywords for dentists that people are typing into Google, which you can use as a jumping-off point for blog posts2. An explanation of how to use these keywords for SEO purposes3. Suggestions for what time of year to use particular keyword phrases We’ve had two recent jobs that … Read More
How your website increases case acceptance
THREE THINGS YOU’LL GET FROM THIS ARTICLE: 1. How you can establish authority with patients 2. Why Google cares about your authority and trustworthiness 3. How ‘publish or perish’ applies to websites Case acceptance remains one of the big ongoing problems for any dental professional. You diagnose a problem, come up with a treatment plan—then watch as the patients … Read More